Trade mark trends and development in Malaysia

Publication : Managing Intellectual Property

Edition : July 2004

In this article, the current trends and development of trade marks in Malaysia and how the government has played a major role to create awareness and show the importance of intellectual property are discussed.

Why Nestle prefers the in-house approach

Publication : Managing Intellectual Property

Edition : July 2004

Nestle is a brand giant, and owns big brand names such as Nescafe and Kit Kat. This article discusses how bringing their trade mark management in-house has saved them money and provided them with further insight on how to efficiently manage their intellectual property.

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