What is intellectual property?

So, what exactly is intellectual property?

Is it discoveries, brands, designs, music, composition, monopolies, exclusivity, art, literature, inventions, words, symbols etc?


Yes! It is all that, and much more. 

With a unique IP right, you get exclusive rights, 

that in turn leads to a competitive edge over your competitors, 

which then leads to success and returns of revenue.

Intellectual Property = Exclusivity through Uniqueness

So, why is IP important? Let's simplify that as well:

Intellectual Property = Creations of the mind

To simplify the concept:

Intellectual property exists in many forms

Inventions  -  Brands  -  Designs  -  Works  -  Websites & many others

Intellectual property covers a wide spectrum of areas.


Different types of IP correspond to different forms of protection for your creations.

IP Right

What It Protects

How it works

What it's called

How it looks

Expression of ideas into tangible form




Industrial Designs


Domain Names




Domain Name

Industrial Designs

Functions of the plane

Brand of the Maker

Magazines, Artwork

Website of the Maker

Shape of the plane

 ONE Product, MANY Rights 

Most importantly, remember – one product can have many different intellectual property rights!


Looking for the RIGHT rights? 

Explore the various IP rights and find what you're looking for.



Trademarks are signs, symbols or expressions that are used to identify products and services of a particular source from those of others.

In simple terms, trade marks are the face of your products/services.

Trademarks are crucial to consumers, who typically shop by brand and price, and who often develop loyalty towards their preferred brands.