What is intellectual property?
So, what exactly is intellectual property?
Is it discoveries, brands, designs, music, composition, monopolies, exclusivity, art, literature, inventions, words, symbols etc?
Yes! It is all that, and much more.
With a unique IP right, you get exclusive rights,
that in turn leads to a competitive edge over your competitors,
which then leads to success and returns of revenue.
Intellectual Property = Exclusivity through Uniqueness
So, why is IP important? Let's simplify that as well:
Intellectual Property = Creations of the mind
To simplify the concept:
Intellectual property exists in many forms
Inventions - Brands - Designs - Works - Websites & many others
Intellectual property covers a wide spectrum of areas.
Different types of IP correspond to different forms of protection for your creations.
What It Protects
How it works
What it's called
How it looks
Expression of ideas into tangible form
Functions of the plane
Brand of the Maker
Website of the Maker
Shape of the plane
ONE Product, MANY Rights
Most importantly, remember – one product can have many different intellectual property rights!
Looking for the RIGHT rights?
Explore the various IP rights and find what you're looking for.
Trade marks are signs, symbols or expressions that are used to identify products and services of a particular source from those of others.
In simple terms, trade marks are the face of your products/services.
Trade marks are crucial to consumers, who typically shop by brand and price, and who often develop loyalty towards their preferred brands.