Intellectual property + business
Intellectual property is not just area of law that is best left to your lawyers and IP specialist.
IP is actually all about business.
When you couple something unique with exclusivity, you can now own something that can directly provide you with a competitive and business advantage, and to you being more dominant in your industry.
Factoring IP issues into business decisions and strategies enables the consideration of a larger number of available strategies, and the opportunity to be innovators with these strategies.
Some examples of injecting IP into business decisions and strategies:-
IP as a competitive intelligence tool
IP to attract key important employees
IP-protected products – A new selling proposition
Learn more about why IP is important :-