Intellectual property + business

Intellectual property is not just an area of law that is best left to your lawyers and IP specialist.

IP is actually all about business.

 

When you couple something unique with exclusivity, you can now own something that can directly provide you with a competitive and business advantage, and to you being more dominant in your industry.

 

Factoring IP issues into business decisions and strategies enables the consideration of a larger number of available strategies, and the opportunity to be innovators with these strategies.

 

Some examples of injecting IP into business decisions and strategies:-

 

IP as a competitive intelligence tool

 

IP to attract key important employees

 

IP-protected products – A new selling proposition

 

Learn more about why IP is important :-