Jern Ern, Chuah

Chief Executive Officer



Jern is the Chief Executive Officer and founder of Advanz Fidelis. With a career spanning over two decades, his work experience encompasses all aspects of Intellectual Property practice; from registration to litigation, and advisory to consultation. Prior to establishing Advanz Fidelis, Jern was a practicing lawyer at a law firm in Kuala Lumpur, Malaysia.


Jern is a Registered Patent, Trade Mark, Industrial Designs and Geographical Indications Agent of Malaysia.

Key Skills


  • Lead consultant in intellectual property management and strategy

  • Provides practical and strategic advice on tying intellectual property and business activities together

  • Guiding and planning strategy for dispute related cases 

  • Intellectual property advisor to governmental organizations and state government

  • Lead consultant in Intellectual property valuation

  • Lead trainer for intellectual property education seminars and activities

  • Development of symbiotic business and intellectual property strategies and policies




  • LL.B (Hons), University of Nottingham, United Kingdom

  • Advocate & Solicitor of the High Court of Malaya (non-practicing)

  • Barrister At Laws (Lincoln’s Inn) of England

  • Registered Patent, Trade Mark, Industrial Design and Geographical Indications Agent of Malaysia



  • English

  • Bahasa Malaysia

  • Hokkien

Key Areas


  • IP strategy

  • IP policy

  • IP valuation

  • IP commercialization

  • IP dispute resolution

  • Mediation & negotiation

  • Litigation strategy & support

  • IP education


  • INTA

  • APAA


  • CIPA

  • LES Malaysia

  • MIPA



  • Council Member, APAA (Malaysia) Group



While not engrossed in intellectual property and developing new ideas, Jern is a voracious reader and may often be found immersed in a good book. He has also developed a great passion for tea and tea culture, and frequently seeks out tea purveyors to learn more about teas and to discover and savour new flavours and blends.

Contact Us

Feel free to drop us a message!

Advanz Fidelis IP Sdn Bhd

201701028140 (1242306-U)


Office Address

Suite 609,  Block D, Phileo Damansara  1,

No. 9,  Jalan 16/11, 46350 Petaling Jaya,

Selangor Darul Ehsan,  MALAYSIA.


Correspondence Address

P.O. Box 11589

50750 Kuala Lumpur, MALAYSIA


Tel: +60 3 7957 1472

Fax: +60 3 7958 5030

Recent Malaysian IP News


The Malaysian Reserve - Perlis government in pursue of making "Harumanis" its trademark

The Malaysian Reserve - Innovation knows no boundaries as primary school teachers and students' product won international recognition

1 / 3

Please reload

  • Facebook
  • LinkedIn

Advanz Fidelis IP Sdn Bhd is a member of the QANTM Intellectual Property Group

Copyright © 2000-2020 Advanz Fidelis IP Sdn Bhd, All Rights Reserved

Use of this site signifies your acceptance of the Privacy Policy and Terms & Conditions of Use