Jern Ern, Chuah

Chief Executive Officer

Background

 

Jern is the Chief Executive Officer and founder of Advanz Fidelis. With a career spanning over two decades, his work experience encompasses all aspects of Intellectual Property practice; from registration to litigation, and advisory to consultation. Prior to establishing Advanz Fidelis, Jern was a practicing lawyer at a law firm in Kuala Lumpur, Malaysia.

 

Jern is a Registered Patent, Trade Mark, Industrial Designs and Geographical Indications Agent of Malaysia.

Key Skills

 

  • Lead consultant in intellectual property management and strategy

  • Provides practical and strategic advice on tying intellectual property and business activities together

  • Guiding and planning strategy for dispute related cases 

  • Intellectual property advisor to governmental organizations and state government

  • Lead consultant in Intellectual property valuation

  • Lead trainer for intellectual property education seminars and activities

  • Development of symbiotic business and intellectual property strategies and policies

 

Qualifications

 

  • LL.B (Hons), University of Nottingham, United Kingdom

  • Advocate & Solicitor of the High Court of Malaya (non-practicing)

  • Barrister At Laws (Lincoln’s Inn) of England

  • Registered Patent, Trade Mark, Industrial Design and Geographical Indications Agent of Malaysia

Languages

 

  • English

  • Bahasa Malaysia

  • Hokkien

Key Areas

 

  • IP strategy

  • IP policy

  • IP valuation

  • IP commercialization

  • IP dispute resolution

  • Mediation & negotiation

  • Litigation strategy & support

  • IP education

Memberships

  • INTA

  • APAA

  • MARQUES

  • CIPA

  • LES Malaysia

  • MIPA

Appointment

 

  • Council Member, APAA (Malaysia) Group

[Extras]

 

While not engrossed in intellectual property and developing new ideas, Jern is a voracious reader and may often be found immersed in a good book. He has also developed a great passion for tea and tea culture, and frequently seeks out tea purveyors to learn more about teas and to discover and savour new flavours and blends.

Contact Us

Feel free to drop us a message!

Advanz Fidelis IP Sdn Bhd

201701028140 (1242306-U)

 

Office Address

Suite 609,  Block D, Phileo Damansara  1,

No. 9,  Jalan 16/11, 46350 Petaling Jaya,

Selangor Darul Ehsan,  MALAYSIA.

 

Correspondence Address

P.O. Box 11589

50750 Kuala Lumpur, MALAYSIA

 

Tel: +60 3 7957 1472

Fax: +60 3 7958 5030

 

info@advanz.com.my

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