Jern Ern, Chuah

Chief Executive Officer



Jern is the Chief Executive Officer and founder of Advanz Fidelis. With a career spanning over two decades, his work experience encompasses all aspects of Intellectual Property practice; from registration to litigation, and advisory to consultation. Prior to establishing Advanz Fidelis, Jern was a practicing lawyer at a law firm in Kuala Lumpur, Malaysia.


Jern is a Registered Patent, Trade Mark, Industrial Designs and Geographical Indications Agent of Malaysia.

Key Skills


  • Lead consultant in intellectual property management and strategy

  • Provides practical and strategic advice on tying intellectual property and business activities together

  • Guiding and planning strategy for dispute related cases 

  • Intellectual property advisor to governmental organizations and state government

  • Lead consultant in Intellectual property valuation

  • Lead trainer for intellectual property education seminars and activities

  • Development of symbiotic business and intellectual property strategies and policies




  • LL.B (Hons), University of Nottingham, United Kingdom

  • Advocate & Solicitor of the High Court of Malaya (non-practicing)

  • Barrister At Laws (Lincoln’s Inn) of England

  • Registered Patent, Trade Mark, Industrial Design and Geographical Indications Agent of Malaysia



While not engrossed in intellectual property and developing new ideas, Jern is a voracious reader and may often be found immersed in a good book. He has also developed a great passion for tea and tea culture, and frequently seeks out tea purveyors to learn more about teas and to discover and savour new flavours and blends.



  • English

  • Bahasa Malaysia

  • Hokkien

Key Areas


  • IP strategy

  • IP policy

  • IP valuation

  • IP commercialization

  • IP dispute resolution

  • Mediation & negotiation

  • Litigation strategy & support

  • IP education


  • INTA

  • APAA

  • CIPA

  • LES Malaysia

  • MIPA