Jern Ern, Chuah

Founder Consultant



Jern is the Founder Consultant of Advanz Fidelis. Jern founded Advanz Fidelis in the year 2000, and led the company as its CEO until his retirement as CEO in July 2021, and his transition into his present role. With a career spanning over two decades, his work experience encompasses all aspects of Intellectual Property practice; from registration to litigation, and advisory to consultation. Prior to establishing Advanz Fidelis, Jern was a practicing lawyer at a law firm in Kuala Lumpur, Malaysia.


Jern is a Registered Patent, Trade Mark, Industrial Designs and Geographical Indications Agent of Malaysia.

Key Skills


  • Consultant in intellectual property management and strategy

  • Provides practical and strategic advice on tying intellectual property and business activities together

  • Guiding and planning strategy for dispute related cases 

  • Consultant in Intellectual property valuation

  • Trainer for intellectual property education seminars and activities

  • Development of symbiotic business and intellectual property strategies and policies



  • LL.B (Hons), University of Nottingham, United Kingdom

  • Advocate & Solicitor of the High Court of Malaya (non-practicing)

  • Barrister At Laws (Lincoln’s Inn) of England

  • Registered Patent, Trade Mark, Industrial Design and Geographical Indications Agent of Malaysia



  • English

  • Bahasa Malaysia

  • Hokkien

Key Areas


  • IP strategy

  • IP policy

  • IP valuation

  • IP commercialization

  • IP dispute resolution

  • Mediation & negotiation

  • Litigation strategy & support

  • IP education


  • INTA

  • APAA

  • CIPA



While not engrossed in intellectual property and developing new ideas, Jern is a voracious reader and may often be found immersed in a good book. He has also developed a great passion for tea and tea culture, and frequently seeks out tea purveyors to learn more about teas and to discover and savour new flavours and blends.