Pui Keng, Lim

Department Head  - Trademarks

Background

 

Pui Keng serves as the Head of the Trademarks Department at Advanz Fidelis. She has a background in law, having graduated with a LL.B (Hons) from the University of Leicester, United Kingdom. She has over 15 years of experience in intellectual property, and was a practicing lawyer in a law firm prior to joining Advanz Fidelis.

Pui Keng is a Registered Trademark and Industrial Designs Agent of Malaysia.

Languages

 

  • English

  • Bahasa Malaysia

  • Cantonese

  • Hokkien

Key Skills

 

  • Prosecution and enforcement of trademarks

  • Handles clearance searches, oral hearings, submissions, transactions

  • Management of the operations of the trademarks team

  • Planning trademark portfolio strategies

  • Coordination and advice on enforcement, infringement and court related matters

  • Drafting of agreements

 

Key Areas

 

  • Trademark prosecution

  • Trademark strategy

  • Trademark infringement

  • Trademark enforcement

  • Transactions
  • Drafting agreements
Qualifications

 

  • LL.B (Hons), University of Leicester, United Kingdom

  • Registered Trademark and Industrial Designs Agent of Malaysia

Memberships

 

  • INTA

  • APAA

  • LES Malaysia

  • MIPA

Appointments

 

  • Committee Member, Licensing Executives Society Malaysia (LESM)

  • Committee Member, Enforcement Committee, International Trademark Association

[Extras]

 

During her free time, Pui Keng enjoys discovering new places to dine, photography and reading to her son.  The only hobby that she religiously cultivate is collecting First Day Covers; though she admits to having a nice collection of bookmarks, fridge magnets and postcards from countries that she has visited, travelling being one of the things she love to indulges in, time permitting.