Pui Keng, Lim
Department Head - Trade Marks
Background
Pui Keng serves as the Head of the Trade Marks Department at Advanz Fidelis. She has a background in law, having graduated with a LL.B (Hons) from the University of Leicester, United Kingdom. She has over 15 years of experience in intellectual property, and was a practicing lawyer in a law firm prior to joining Advanz Fidelis.
Pui Keng is a Registered Trade Mark and Industrial Designs Agent of Malaysia.
Languages
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English
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Bahasa Malaysia
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Cantonese
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Hokkien
Key Skills
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Prosecution and enforcement of trade marks
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Handles clearance searches, oral hearings, submissions, transactions
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Management of the operations of the trade marks team
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Planning trade mark portfolio strategies
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Coordination and advice on enforcement, infringement and court related matters
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Drafting of agreements
Key Areas
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Trade mark prosecution
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Trade mark strategy
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Trade mark infringement
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Trade mark enforcement
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Transactions
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Drafting agreements
Qualifications
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LL.B (Hons), University of Leicester, United Kingdom
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Registered Trade Mark and Industrial Designs Agent of Malaysia
Memberships
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INTA
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APAA
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LES Malaysia
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MIPA
Appointments
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Committee Member, Licensing Executives Society Malaysia (LESM)
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Committee Member, Enforcement Committee, International Trademark Association
[Extras]
During her free time, Pui Keng enjoys discovering new places to dine, photography and reading to her son. The only hobby that she religiously cultivate is collecting First Day Covers; though she admits to having a nice collection of bookmarks, fridge magnets and postcards from countries that she has visited, travelling being one of the things she love to indulges in, time permitting.